I don’t want to hear your story. I want to change it.

That might sound harsh, but it is actually the most compassionate thing I can offer you.

If you are here, you have likely already talked about your problem. You’ve vented to friends, you’ve journaled, or you’ve spent years in talk therapy analyzing why you feel this way.

And yet, the loop is still running.

I am Stephen Sheldon, a Master Hypnotic Coach based in Rapid City, South Dakota. I specialize in helping high-performers—specifically Nurses, Shift Workers, and Men—break the subconscious loops that keep them stuck in anxiety, insomnia, and burnout.

I don’t work with "broken" people. I work with people whose software is glitching.

Why the Bison?

You will see images of the American Bison all over my brand. This isn't just because I live in the Dakotas. It is because of how they handle a storm.

When a storm rolls over the plains, cows run away from it. But because cows are slow and the storm is fast, they actually end up running with the storm. They stay in the pain, the rain, and the misery for as long as possible.

The Bison is different. When a Bison sees a storm, it turns and charges directly into it. By running into the storm, the Bison minimizes the amount of time it spends in the pain. It breaks through the front line and comes out the other side into clear skies faster than any other animal.

My coaching is for the Bison. We do not run away from the sensation of anxiety. We do not try to "cope" with it. We turn, face it, and use neurological protocols to charge through it. We get the job done so you can get back to your life.

"Are you a Therapist?"

No. And for what you need right now, that is a good thing.

There is a time and place for therapy. If you have a medical mental health condition, you need a doctor. But if you have a "habit" of anxiety or a "pattern" of insomnia, you need a Coach.

Hypnotic Coaching (The Performance Model)

  • Focuses on the Future (Outcome)

  • Asks "How do we change this?"

  • Content-Free: No need to relive the details

  • Rapid (often 3-5 Sessions)

  • "Training the Mind"

Therapy (The Medical Model)

  • Focuses on the Past (History)

  • Asks "Why do you feel this?"

  • Often requires reliving trauma

  • Long-term (Months/Years)"Healing the Patient"

I am a technician for your subconscious. You bring me the glitch (the insomnia, the stress loop, the fear). I give you the tools to fix it.

My Methodology

I am a Master Hypnotic Coach and a member of the ICBCH (International Certification Board of Coaches and Hypnotists).

My methodology draws from the most effective rapid-change modalities available today, tailored for people who need results now:

  • The SD Card Method: We physically "eject" stress data from the mind, separating Who You Are from What You Experienced.

  • Bilateral Stimulation: We utilize the body's natural processing systems to scramble stress signals and turn off the "Fight or Flight" response in minutes.

  • The Cabin Protocol: A powerful, content-free method for deep subconscious "house cleaning," removing years of emotional clutter without you having to speak a single word about the events that caused it.

Ready to Charge the Storm?

BOOK YOUR STRATEGY CALL

You don’t have to stay in the rain.